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A little about me

I'm Amy. The pun-loving, wanderlusting, twenty-something running this crafty business. 

So how did it all begin?

Rewind to June 2018. I was in Sri Lanka, walking along a railway track to find a hiking trail in the blazing heat, when I made the steadfast decision that I wanted to own my own card business. It took some time to research the basics and pluck up the courage to start but then, in March 2020, Beloved Creations was born - watercolour illustrations & modern calligraphy paper goods.

Little did I know this was the exact month the pandemic started turning our worlds upside down. I was put on Furlough which was a serendipitous turn of events - allowing me 2 months to concentrate on building my business from the ground up. I started out making every single card from scratch & to my delight, my DMs were full of requests.

I went back to work and realised I couldn't balance working for a company and myself, so I made the huge decision to quit my 'day job'. Since then I have made thousands of cards, expanded into wedding stationery, business signage & so much more.

Let me be honest. This journey has not all been rainbows and butterflies. There have been tears, tantrums & doubt. But what keeps me going is my 'why' - I want to make a difference in this world by helping and encouraging you to send love through the letterbox and by planting trees at the same time (5% of profits go to One Tree Planted).





All I can say is thank you for everyone who's believed in me so far. I genuinely wouldn't be here without my support network, including my absolutely wonderful customers.

Come and follow my journey over on Instagram @blvd.creations!